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Facebook Marketplace posting tools for dealers, compared.

Published prices and scope for the tools dealers ask us about most, with the plain-English version of how DealersGO differs. Prices are as listed on each site in September 2026.

ToolPublished priceWhat they offer
DealersGO$99/mo per dealership, unlimited seatsMarketplace + Groups posting, inventory sync, leads from messages, owner dashboard, goals, weekly digest, photo toolsPricing
ShiftlyAbout $129/mo (as listed)Facebook Marketplace listing automation for dealers, one of the better-known tools in the space.Compare
ZenDealer (ZenLite)About $69/mo individual, $169/mo dealership (as listed)Marketplace listing automation with an individual plan and a dealership plan.Compare
AutoLanderAbout $39–$79/mo (as listed)Marketplace auto-posting with inventory feed, price updates, sold-vehicle removal and AI photo enhancement.Compare
AutoPosting ProAbout $29.90/mo individual; dealership plan priced separately (as listed)Dealer website to Marketplace through a Chrome extension, with messaging.Compare
DriftAbout $99–$199/mo (as listed)Marketplace posting with daily posting limits by plan.Compare
OwiniAbout $97+/mo (as listed)Marketplace plus other channels, photo tools and AI responses.Compare
Lazy PosterAbout $47–$197/mo (as listed)Marketplace automation with tiered plans.Compare
Marketplace QuickPostAbout $4/vehicle or $39–$199/mo (as listed)Marketplace posting through a browser extension, per-vehicle or monthly.Compare
AutoLister ProAbout $99+/mo (as listed)Marketplace posting, inventory imports and additional social channels.Compare

Competitor details come from their public websites at the time of writing and may change. If you run one of these tools and something here is out of date, email support@dealersgo.com and we will fix it.

How to pick

One salesperson posting their own cars: the individual plans (AutoPosting Pro, ZenLite, AutoLander) are cheapest. A dealership with several people posting: per-seat and per-listing pricing adds up fast, and none of the posters give the owner a real picture of who is posting and which leads are waiting. That is the gap DealersGO is built for: one flat price, everyone on it, and a dashboard the manager actually uses.

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