Looking at ZenDealer (ZenLite)? Here is how DealersGO compares.
Marketplace listing automation with an individual plan and a dealership plan. Both put dealership inventory on Facebook Marketplace. The differences are price structure, who it is built for, and what the owner gets to see.
| DealersGO | ZenDealer (ZenLite) | |
|---|---|---|
| Price | $99/mo per dealership | About $69/mo individual, $169/mo dealership (as listed) |
| Salespeople | Unlimited salespeople | Per plan tier |
| Listings | Unlimited listings | Check their plan limits |
| Owner dashboard | Owner dashboard included | Limited |
| Leads from buyer messages | Marketplace messages become leads | Not listed |
| Posts to | Marketplace and Facebook Groups | Marketplace |
| Contract | Month to month | Check their terms |
| Guarantee | 30-day money-back guarantee | Check their terms |
| Updates | Automatic (Chrome Web Store) | Check their setup |
ZenDealer (ZenLite) details are taken from their public website at the time of writing (September 2026) and may change; confirm current pricing and features with them. DealersGO pricing is on our pricing page.
Where DealersGO is different
ZenDealer splits solo salespeople from dealerships and prices the dealership tier above $150. DealersGO is one flat $99 for the whole store, however many people post, and includes the dashboard and leads.
- Post the whole lot to Marketplace and Facebook Groups, one click or on a daily schedule
- Inventory synced from your website (or a feed / CSV); sold units drop off automatically
- Buyer messages captured as leads with names, phones, notes and status
- Owner dashboard: who posted, who went quiet, leads waiting, what sold
- Per-salesperson goals, lead alerts and a Monday weekly digest
- Photo cropping and studio / your-lot backgrounds
- Unlimited salespeople and listings on one $99 plan
- 30-day money-back guarantee, no contract
Switching from ZenDealer (ZenLite)
Keep ZenDealer until the DealersGO guarantee period ends; nothing to migrate, since both post through your own Facebook login. DealersGO posts through each salesperson's own Facebook login, so there is nothing to export or import: install from the Chrome Web Store, paste the key from your dashboard, and post.
Common questions
Can we run DealersGO and ZenDealer (ZenLite) at the same time?
Yes. They are separate tools posting through your own Facebook accounts. Most dealers who switch run both for a few weeks and cancel the one the dashboard makes redundant.
Is DealersGO really unlimited?
Unlimited listings and unlimited salespeople on one dealership plan. The only time a second plan comes in is a separately tracked website feed or a separate dashboard for another store. Details on the pricing page.
What if it does not work for our store?
Post 100 listings through DealersGO in your first 30 days and if it has not earned its keep, email us and we refund the month. No contract either way.
Other tools dealers compare
See it on your own lot
Enter your website and we'll show what DealersGO would post. $99 a month, no contract, 30-day money-back guarantee.